Road safety ads had always looked the same to me – stark, hard-hitting and off-putting.  Don’t die before you’ve lived was a big idea that allowed us to make exciting and aspirational ads with a serious takeout and seemed perfect for all those self interested teenagers out there. The campaign ran for 8 years picking up multiple awards across a variety of media.

Role: Creative / Writer

Awards: D&AD: Wooden Pencil, Cannes: Bronze, Creative Circle: Bronze x2, Campaign BIG: Silver, BTAA: Merit,