TOM SPICER – Copywriter, CD & ECD
Tom's career spans 19 years and two continents, most recently as CD at McCann London following 19 months at AMVBBDO. Prior to that he was in Australia for 5 years as ECD of Arnold Furnace in Sydney. And before that he spent 8 years at M&C Saatchi London and another 5 at WCRS London.
Tom's work has been frequently recognised by every major industry award show including Cannes, D&AD, The One Show and many others. His 'Moonwalking Bear' ad was directly credited with helping reduce cycling fatalities in London by a third. It also helped win Transport for London the 'Advertiser of the Year' award the year it launched and picked up a Gold Effectiveness Award from both the Marketing Society and the Institute Of Practitioners in Advertising. His 'Don't die before you've lived' campaign for teenage road safety was also both highly effective and awarded, running for a total of 8 years.
In his time at Arnold Furnace he helped the agency win a host of awards for the first time in its history, including at the Webbys, New York Festivals, Award Awards and Spikes Asia. After 18 months cutting his teeth as a Joint Creative Director for the first time, Tom was promoted to Executive Creative Director where he enjoyed successfully pitching for clients as diverse as Volvo, Sanofi and Jack Daniel's - the last campaign for which was judged the 2nd best piece of work in the entire Havas network that year. Not bad from an agency of just 45 people. He also saw the agency's creative ranking rise from among Australia's top 50 to inside the top ten - their highest ever position. After leaving the agency he was ranked as the top freelance Creative Director in Australia.
Tom returned to London in 2016 after 6 months travelling through SE Asia with his family, fulfilling a life long dream to put his kids off travelling for good. During his second stint in London he's had CD roles at Anomaly and Grey but from April 2017 to November 2018 he was Creative Director on the £2M Bacardi portfolio at AMVBBDO. Working across Dewar’s Whisky, Bombay Sapphire and Bacardi Rum, he oversaw some of the first brand work to come out of the account in 4 years (good things come to those who wait?). At McCann he CD’d Mastercard, Dettol & Nurofen whilst also writing and pitching across multiple brands. He also found time to mentor the younger teams taking responsibility for several campaigns due out next year which was incredibly rewarding.