kano x the diploma
The Diploma is an alternative qualification for 14-19 year olds, so we made a song & music video with Brit Award winning rapper Kano, about there being more than one way to make it. And we used diploma students as part of the production process, showing all the things they could do with their diploma.
It was the mother of all productions involving everyone from the accountancy students to the catering guys and a whole lot in between. They loved it and their stories became a far better ad for The Diploma than anything we could've hoped to do on our own. In addition to the music video we did an ad highlighting the role each of the students had played. It was a pitch winning idea that actually ended up being produced. If only they were all like that.