the kakadu cab
Kakadu is one of those places most Aussies would love to visit, just not today, so they go abroad instead.
The Kakadu cab was an instant solution involving Film, Radio, Direct Marketing and Online.
It was an unmarked Sydney taxi that offered anyone who got in, two choices: either get driven to your destination just like a normal cab, or get whisked off on a 3 day tour of Kakadu, courtesy of Inspiring Journeys group holidays.
The only catch? You have to leave immediately.
For those who said ‘yes’ the entire 4-day adventure was documented and broadcast online. The footage sees real people selling the tours in their own words and reminding the rest of Australia that the holiday of a lifetime is closer than they think.
Awards: Best Ads Pick of the Week.