the kakadu cab

Kakadu is one of those places most Aussies would love to visit, just not today. The thinking goes - it’s been there for millions of years, it’ll still be there in a few more.

The Kakadu cab was an instant solution played out on social and IRL.   

An unmarked Sydney taxi tracked live online, offered anyone who got in, two choices: either get driven to your destination just like a normal cab, or get whisked off on a 3 day tour of Kakadu, courtesy of Inspiring Journeys group holidays.

The only catch?  You have to leave immediately.

For those who said ‘yes’ the entire 4-day adventure was documented and broadcast on socials and online. The footage sees real people selling the tours in their own words and reminding the rest of Australia that the holiday of a lifetime is closer than they think.

Role: Creative Director / Executive Creative Director

Awards: Best Ads Pick of the Week.