Jack Daniel's has been bringing people together over a Christmas whiskey for 148 years.  This year the brand wanted to continue that theme but add a contemporary twist so we thought about all the people who can't be together at Christmas and wondered if holographic technology could help...

Role: CD/ECD

Awards: New York Festival: Silver & Finalist, Best creative business idea in the entire Havas network 2014: Silver, PRweek Asia Awards: Best Use of Broadcast - Finalist, Young Director Awards: Silver, Mumbrella BEFest: best branded entertainment - Finalist, Best Ads: Pick of the Week.

Case study