I was creative director and co-writer on Huawei and the decision to run an OOH campaign was only taken to lend this unheard of Chinese brand some legitimacy.  I'm glad it was because it established a great tone of voice for the brand and the ads have great cut through in the mobile phone category. Oh and Huawei reached their entire year’s sales target in the first month of activity (which was nice). 

Role: Creative Director & Co writer

Awards: Awards Awards: 2 x Bronze & 2 x Nomination