Tennessee Honey is the latest honey variant (derr) from Jack Daniel's. This print campaign was to launch the product in Australia to a slightly more youthful audience than the main brand. 'Show the bottle' they said. 'No problem' we said.
Awards: Spikes Asia: 2xShortlisted, New York Festival: 2xFinalist, Award Awards: Bronze & 3xShortlisted, Best Ads: Pick of the Week.