It was the day before the client presentation and no-one had cracked the brief. Possibly because it was totally incoherent, so as a last resort they gave it to us, the junior team at the time. I’ve always loved those brilliantly written and beautifully crafted ads that came out of places like Leagas Delaney in the 90’s and in the absence of any real strategy we set about trying to emulate them. Sometimes the best way to crack a brief is just to start writing and see where it takes you.
Awards: D&AD: Wooden Pencil, Cannes: Nomination, Campaign Press: Silver & Commendation, Campaign Poster: Commendation x 4