FLITELab*

FLITELab* is a totally new foil sports brand that I was lucky enough to launch in my role as in-house Creative Lead at Flite. It has an unpolished, anti-marketing, punk aesthetic. Everything is raw and unfiltered. The grungy, mainly black & white look and feel isn’t found anywhere else in the foiling world and the pop of acid green spray paint makes the brand instantly recognisable, even on the water. It was a dream to work on. Visit the FLITELab* website.