FLITELab*

FLITELab* is a totally new foil sports brand that I was lucky enough to launch in my role as Creative Lead at Flite. It has an unpolished, anti-marketing, punk aesthetic. Everything is raw and unfiltered. The grungy, mainly black & white, look and feel isn’t found anywhere else in the foiling world and the pop of acid green spray paint makes the brand instantly recognisable, even on the water. It was a dream to work on. Visit the FLITELab* website for the full brand experience. I also wrote every word of copy.

Role: Writer / Creative Director