It’s a universal truth that most people feel out of their depth at the garage, unsure whether to entirely trust their mechanic.  Peugeot introduced a transparent pricing scheme that lets you agree up front exactly what needs doing.  And more importantly how much it will cost.  It’s a great idea that restores customer confidence in the whole process and when you’ve got a strong product that people want, advertising it is typically a pleasure.

Role: CD/ECD

Awards: Best Ads: Pick of the week