This is one of the campaigns I’m most proud of.  It’s never easy talking to teenagers, but trying to tell them something as pedestrian (sorry) as how to cross the road was a daunting task. Happily we thought of a neat idea that resonated with kids across Tv, print and radio, picking up awards for each.

Role: Creative

Awards: D&AD: Wooden Pencil, Creative Circle: Bronze x 3, BTAA: Silver.