Necessity is the mother of invention (and presumtion is the mother of all fuck-ups but that’s another story). Cabnumbers was a great product from a tiny company with an equally small budget. Taxi cards seemed like the perfect fit both creatively and financially as they were conceived, created and 150,000 of them distributed around London for less than £2,000. Besides, who knows what a mess we’d have made of it with thousands more to spend.
Awards: Creative Circle: Gold, D&AD: Graphite Pencil, Campaign Direct: Silver x 2