Sometimes in advertising all the moons align and something magical happens. Sara Dunlop and her producer Stu had flown all the way to Sao Paulo only to spend 10 days shooting in a studio. They called us bemoaning the fact and asked if we had any test scripts they could shoot on the back of their paying job. It was the time of the billboard ban in Sao Paulo and by next morning we not only had a script, but also a client who wanted to run it and 24 hours later we were on the plane. Mind you it’s never been that easy again.
Awards: D&AD: Wooden Pencil, Cannes: nomination, Creative Circle: in book, BTAA: merit, One Show: nomination