fliteboard

Fliteboard is the world’s leading electric hydrofoil brand and they were looking to take a bite out of the jetski market in America. The opportunity lay in lake-life as Fliteboarding is much easier on flat water than the ocean, and the watersports & lifestyle industry is already well established around the US’s vast and numerous lakes. Converting just a small percentage of potential lake-life lovers into Fliteboarders would represent a massive uptick in sales.

Rather than a straight forward sales approach the strategy was to upsell them a better lake life - cleaner, quieter, more refined and more convenient. So we set about producing a range of social, web and email content that would make them ditch their traditional water toys and fall in love with lake life, the Fliteboard way.

Role: Writer / Creative Director

We launched the campaign with a series of films and reels

The films ran concurrently with paid social.

All social lead to an exclusive lake-life guide, bringing them further down the purchase funnel and ultimately to our site where we offered special lake-ready bundles.

The campaign was a huge success making hundreds of thousands in sales and introducing a fledgling American audience to a whole new way to play.

See the guide in full here, I wrote every word.